Muslims around UK celebrating Eid next week – Qurbani donations feed British Muslim’s who have been hit by poverty!

7th July 2021

Qurbani donations feed British Muslim’s who have been hit by poverty!  Penny Appeal launch major Qurbani campaign for the UK and abroad!
As the UK begins to contemplate life post-Covid, those living in poverty both at home and around the world face a worsening crisis. The pandemic has pushed more people into poverty than ever before, exacerbating wealth inequality and leaving millions more on the brink of starvation. In response this summer, Wakefield-based International humanitarian charity Penny Appeal has launched their most ambitious Qurbani campaign ever.

The Qurbani is the annual Muslim ritual of animal sacrifice in commemoration of Prophet Abraham’s devotion to God. While traditionally the meat is split three ways; one third for the family sacrificing, one third for neighbours and friends and one third for the poor, most Muslim opt to donate the entire animal to feed the hungry, providing fresh meat for families who are scarcely able to feed themselves.

Last year, through donations from the British public alone, Penny Appeal’s Qurbani campaign was able to reach nearly a million impoverished people worldwide. This year they’re hoping to do even more. In line with the Charter for Change and best practice in the charity sector, Penny Appeal works with local partners across Asia and Africa, as well as here in the UK, to deliver life saving meals where the need is highest. To date Penny Appeal has served a staggering 49 million meals, alleviating the food insecurity of individuals, families, and communities in some of the poorest regions of the world.

At home, across the UK, Covid-19 has led to a huge increase in the number of people facing both poverty and food insecurity. As the government’s furlough scheme soon draws to a close, more people than ever face in-work poverty, in particular those from minority ethnic backgrounds. This can be due to the sector in which they work, as well as higher numbers of people working part-time or being self-employed, in jobs such as catering, taxi driving, and their related industries.

Adeem Younis, Penny Appeal founders said: “Qurbani donations have traditionally gone towards delivering meals to those in need across Africa and Asia but for the last couple of years, we have seen an increase of 137% in Qurbani UK donations (2019 to 2020). Recent research says British Muslims are 10 times more likely go into poverty then the UK wide estimation, I firmly believe that helping those at home is as important as helping those abroad, we are a charity that wants to put a meal on the tables of those in need”.

A single Qurbani donation can provide 57 nutritious meals to people who might not otherwise be able to include meat in their diets. Penny Appeal guarantees that the Qurbani sacrifice is done strictly in accordance with Islamic Law and UK meat is certified by the Halal Monitoring Committee (HMC). Every animal is checked against a list of ethical standards, including ensuring they are healthy and of the correct age.

Furthermore, Penny Appeal operates a 100% Qurbani policy, meaning that every penny of every donation goes to feed people in need.

Newly appointed Penny Appeal CEO, Alex Leith said, “Penny Appeal’s Qurbani campaign addresses food insecurity among some of the UK’s poorest families as well as those in need around the world. Despite many of our donors facing financial insecurity themselves, it hasn’t deterred them from giving to those who are experiencing an even greater need. Their generosity and trust in us has allowed us to ensure that hundreds of thousands of families who are struggling to put food on their table will have access to wholesome, nutrient dense meals. Our donors make a small financial sacrifice, as per their Islamic faith, that makes a huge difference in the lives of those in need – this is what Penny Appeal is all about.”

For more information and to donate to Penny Appeal’s Qurbani campaign, both in the UK and abroad, please visit:


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      Notes to Editor

  • Wakefield born and bred entrepreneur and philanthropist, Adeem Younis founded Penny Appeal in 2009.
  • The award-winning international humanitarian charity provides a range of life-saving projects in 47 countries worldwide, reaching over 49 million beneficiaries in the last twelve years.
  • Penny Appeal has become one of the fastest growing charities in UK with a simple vision: taking small change and making a big difference. Working both abroad and at home in the UK to empower communities and helping individuals break the cycle of poverty.
  • Penny Appeal has served over 1.5 million meals through its Feed Our World appeal.
  • Penny has provided over 6.6 trillion glasses of clean water through its Thirst Relief projects.
  • Penny Appeal is a twice Guinness-World-Record holder and works closely with leading celebrities and globally renowned institutions in the UK and worldwide in the fight against poverty.
  • In the UK Penny Appeal has supplied over 150,000 hot meals to those in need and offered COVID support to over 16,000 beneficiaries across the country.
  • Most recently Penny Appeal launched the story of their charity as told by its founder, Adeem Younis. Small Change, Big Difference: The Penny Appeal Story. It is out now and available to buy at selected booksellers.
  • Find out more about the global humanitarian work Penny Appeal undertakes by visiting:
  • Stats on British Muslims – 10 times more likely to fall into poverty come from the NZF Muslim Census Muslims falling into poverty at a rate ten times higher than the national average – NZF

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